Behind The Scenes Of Our Resort '26 Campaign, ParalÍa
The Paralía campaign was born from a longing to capture the raw, untouched beauty of the ocean’s edge. This season, we journeyed to the island of Milos, Greece — a landscape carved by time, with sculpted white rock formations, turquoise coves, and endless horizons. It became the perfect canvas for a story of freedom, connection, and the timeless power of the sea.
Inspired by the ebb and flow of the tide, the collection embodies a serene yet powerful energy. It recalls moments where salt lingers on sun-kissed skin, shells whisper secrets from the deep, and the horizon feels infinite. Flowing fabrics, textured linens, and the fluidity of drape mirror the rhythm of the waves — a reflection of both the natural world and the spirit of the woman who wears it: free, grounded, and always in motion.
Across two sun-drenched days, our creative team wandered between land and sea, capturing the essence of Paralía — from windswept cliffs to hidden coves, each frame honouring the effortless connection between woman and nature.
The styling remained true to this vision: hair and make-up fresh and minimal, radiating a natural glow. Paired with a palette of soft pastels and rich earth tones, each look sat in perfect harmony with the raw beauty of the coastline.
Paralía is an ode to the sea — serene yet untamed, powerful yet grounding. A collection that celebrates freedom, global travel, and the infinite spirit of discovery.
