BTS: Behind The Scenes of our latest content shoot in Paris
Shot over two days on the iconic streets of Paris, delve behind the scenes of our latest shoot featuring our new collection, Immerse. Step into a world of endless possibilities, where imagination knows no bounds. Captured over two days in Paris during the height of the city's preparation for the 2024 Paris Olympic Games, our campaign embodies the essence of our inspiration - a place where dreams come to life.
On our first day of shooting, fashion muses Tamara and Salome Mory led us through the restaurant-lined streets and light-filled courtyards of Paris, passing the iconic columns within the Palais Royal (Colonnes de Buren) and the famous book stands along the River Seine. Amidst these breathtaking surroundings, our collection came to life, inspired by the mesmerising architecture and vibrant colours around us.
Our chosen locations - vibrant coloured doorways, art-deco inspired cafe’s, and lush gardens, were meticulously selected to complement the collections prints, hues and silhouettes, offering a glimpse into the world of endless possibilities. Paris locals, Tamara and Salome fully immersed themselves into the day’s adventures, guiding us through their favourite spots in the area, embracing the vibrant energy that resonates throughout our collection.
On our second day of shooting with model Anna Conradson, we ventured to different corners of Paris, capturing scenes on architecturally striking bridges, bustling street intersections, and the iconic Luxembourg gardens. Highlighting versatile and timeless styles suitable for all seasons, our campaign features statement denim, knitwear silhouettes, vibrant prints and capsule wardrobe essentials. The chosen looks showcase elevated street style and versatile occasionwear, with our models embodying the essence and spirit of the Immerse Collection.
Day 1:
Creative Director / founder - Kiki Keysers
Art Direction/production/styling: Rachel Evans
Production Support: Tayla Wilson
Talent and photography: Tamara and Salome Mory
Day 2:
Creative Director / founder Kiki Keysers
Art direction/production/ styling: Rachel Evans
Photography: Isabelle Hardy
Hair and makeup: Mathilde Moncamp
Model: Anna Conradson
