BTS: Come Behind The Scenes of our Spring 24 ‘Immerse’ Campaign
Come behind the scenes of our Spring 24 Collection campaign shoot, ‘Immerse’. Submerge into a world of endless possibilities, transcending the boundaries of imagination through our collection. Shot with the intention of visually communicating the meaning of ‘Immerse’ , the campaign saw the integration of iridescent material, coloured backdrops, and ocean inspired prop. The concept for the campaign was inspired by mermaids, the muse for the design team when creating the collection, embodying dreams, magic and a nod to femininity.
The collection, ‘Immerse’, is about immersing oneself in a symphony of innovation, where every moment is a canvas waiting to be painted with creativity. The collection was designed to inspire, a place where ideas flourish, dreams come alive, and the ordinary transforming into the extraordinary.
To bring this concept to life, the campaign integrated materials, props and backdrops that created a whimsical, ocean-like feel that worked seamlessly alongside the silhouettes, striking prints and vibrant hues of the collection.
To bring the earth and water hues adorned throughout the collection, we utilised a marine blue backdrop, shells, alongside holographic and metallic perspex sheets to create rainbow and reflective lighting effects. We used corrugated plastic boards to create texture and a blurred aesthetic. The models delved into the creativity of the campaign vision, engaging with the props to bring each look to life.
The campaign was shot over two days, with the first day featuring models Emma and Bakhita, and the second day featuring Sofie and Roberta. Our photographer Claire Wallman and Videographer Eliza Hayward worked seamlessly together to bring the campaign to life through image and video, fully immersing themselves into the content and vision.
Creative Director /Founder: Kiki Keyers
Art Direction/Production/Styling: Rachel Evans
Production/Content: Tayla Wilson
Social: Isabella Curtis
Photography: Claire Wallman
Assistant Photographer: Campbell Hinshelwood
Video: Eliza Hayward
Hair and Makeup: Lei Tai
Models: Emma Boyd, Sofie Meisner, Roberta Pecoral, Bakhita Lual.
